How To Sell Without Being Annoying
How To Sell Without Being Annoying
Entrepreneurs cringe when I tell them that they should be asking for the sale 3–5 times a week on their core platforms during a sales push.
A lot of small business owners think that their sales pitches are annoying, or they feel like they’re force-feeding their products to their audience when they sell.
When you don’t have a salesperson on your team or you haven’t been taught how to sell, it’s hard to separate your personal vulnerabilities with selling from what your audience actually thinks about your sales pushes.
All Eyes Aren’t On You
Here’s the fundamental thing you need to understand about selling, especially when you’re selling your products or services online —
When you ask for the sale consistently, you’re not asking the same person 5 times a week, you’re doing the ask consistently and repeatedly because not everyone is hearing your sales pitch.
You’re reaching different people every time you talk.
If you were truly annoying your audience with your sales pitches, then that would mean that your audience is only paying attention to you (no other brands) and getting bombarded with content about just one thing.
The reality is that not everyone is watching your sales pitches — people can easily choose to skip over content, not open an email, and they usually do.
If your brand is active on Instagram, Medium, and email, your customer likely won’t be paying attention to you on all of those platforms. And if they are consciously choosing to watch your content on all of your platforms, it’s because they want to.
Audiences can curate their content consumption now, so if you think that your audience is unwillingly being flooded with your sales pitches, that simply is not the reality that your audience is living in.
Similar to how we think that everyone’s staring and judging us when we’ve done something embarrassing or uncomfortable, we think that everyone’s watching us when we’re selling.
Not true on both accounts.
If you’re always showing a different dimension of what you’re selling (which you should be) when you’re pitching, you’re actually providing more deep insight on your product or service.
If you have a different message every time, it’s going to pique the interest of different people.
It’s Impossible To Be Sleazy If You’re Making An Impact
If you’re selling your product or service and coming from a place of wanting to make an impact, and what you’re selling will relieve a person’s current pain point, then you should be shouting that from the rooftops.
As a customer, if you’re selling a solution I want, I don’t want you to hide. I want to hear from you.
We get so caught up in our own internal chatter of what people will think of us and we believe that we’re intruding on people’s lives by selling our product or service.
You’re not bothering anyone if the intention of what you’re selling is actually giving people the opportunity to improve their lives for the better.
If you’re here on this Earth to make a positive impact through the product or service you’re selling, you broadcasting that message as widely and authentically as possible is not going to be annoying at all.
It’s actually going to be a huge gift for your audience and the customers who want to buy from you.
The next time you’re inching backward from putting a sales pitch out there, remember that your audience is waiting to hear from you.
I share more sales gems like this one in my free 5 day sales challenge. Join in if you want to become a master at selling anything online.